Taking Ominous out of Omni-Channel: Increase Revenue and Customer Loyalty (Advanced)

10/11 1:30 pm - 2:20 pm

Your customers don’t receive your communications in a vacuum. They’re out there searching, socializing, shopping, reading reviews, watching videos, and much more. So how do you create a consistent and contextual customer experience across all of those interactions? In this session, we’ll take a deep dive into the components of an omni-channel approach. You’ll learn how to use each channel’s unique qualities to help customers along their journey to long-term loyalty. And you’ll learn about the data integration and content strategy you’ll need to deliver on your audience’s emotional and functional needs at every channel, screen, and location.