I Like Big Data and I Cannot Lie: Advanced Dynamic Content Management (Advanced)
10/11 2:30 pm - 3:20 pm
This session will highlight advanced marketing messaging strategies to move beyond basic variable messaging. We will discuss tools and techniques that allow you to help your customer leverage the true power of a digital press. Prinova’s MessagePoint and GMC’s Inspire solutions put the power of 1:1 marketing at your fingertips. Learn more about these tools and how they will help you improve your customer’s response rates and ultimately your margins. This panel discussion and interactive Q&A will leave you more confident in your organization’s ability to leverage big data.