Data Driven Marketing: The Basics of Using Data - Get Started!

10/11 1:30 pm - 2:20 pm

Variable messaging is all the rage in digital printing because it can make each printed piece specific to the recipient and offers amazing results in consumer response and action. This session will highlight the basics of variable messaging techniques and how to introduce your customers to its power. After an overview presentation, the panel will discuss examples of successful campaigns, challenges, and lessons learned. Learn how variable messaging can take your printing to the next level and turn it into your organization’s competitive advantage.