Beyond Print: Capture more Marketing with Inkjet (Advanced)
10/11 10:10 am - 10:50 am
This session is also available at 2:30 p.m. to 3:20 p.m.
This session will explore two proven approaches to transitioning prospective customers into inkjet digital print services. Two industry veterans will each present their unique path to successfully providing solutions that leverage inkjet production that puts them in an entirely different light with their customers. Mike Ertel, EVP Sales & Marketing at IWCO Direct will first explain how effective migration to inkjet can be sold easier by leveraging the technology to streamline workflows and consolidate processes to provide improved overall ROI. Next, John Sisson, President at Wilde Agency will explain how his agency takes their customers to the next level by integrating inkjet with a true omni-channel offering that enhances their overall customer engagement and loyalty. Moderated by Luke Heffron of DDK Marketing, this session promises to be informative, engaging and fun for anyone looking for ideas on how to differentiate your services in this market.